bebe &
ELLE partnered with Elite Model Management and LOOK Model Agency to find the
first bebe it girl. The winner will be featured in bebe’s online advertising
& in-store marketing, awarded a six month contract with Elite and LOOK and
will also be featured in an ELLE September issue advertorial.
bebe &
ELLE’s “Next ‘It’ Girl” contest website received over 1 million unique viewers
and 6,500 submissions worldwide! The group was then narrowed down to 600
semi-finalists who came into bebe stores where they met with Elite and Look
Model agents. From there, six finalists were chosen to fly to Los Angeles for the final leg of the model
search. From May 11 – 13th the finalists met with top names in the modeling and
fashion industries and took part in a photo shoot with famed photographer Jack
Guy. The winner of the model search Rachel Pisciotta was announced at an
exclusive rooftop luncheon at the bebe Rodeo Dr. location.
Mary
Hamilton-Senior Director of Corporate Communications
Manny
Mashouf-Founder & CEO
Jack
Guy-Photographer
The
finalists from left to right:
Maitlyn
Simmons (red jeans)
Ewa
Lukawska
Destinee
Baus
Khrystyna
Kazakova
Erin Coleman
Rachel Pisciotta (winner)

Left to
right:
Khrystyna
Kazakova
Erin
Coleman
Ewa
Lukawska
Manny
Mashouf
Destinee
Baus
Maitlyn
Simmons

Larkin
Hill-Mercedes Benz PR
Eunice
Kim-LA Confidential Marketing

Manny
Mashouf
Rachel
Pisciotta-winner
Khrystyna Kazakova
Rachel Pisciotta
Left to
right (all bebe):
JoAnne
Wannarachue Lord- GMM of non-apparel
Steve Wall-
Managing Director of International Buying
Susan
Powers-Vice President of Stores
Tara
Posely-President of bebe sport